I'm Craig Moll, a product and design strategist
I help companies design their next generation of products and experiences — from early exploration through execution.
I specialize in turning ambiguity into clarity: defining what to build, validating it with customers, and creating the systems to scale it.
Product Innovation & Strategy
- Product vision and opportunity exploration
- UX concept development and prototyping
- Customer research and validation
- Strategic roadmap and feature definition
Design Systems & Scaling
- Enterprise-level design system development
- Component libraries and pattern documentation
- Design operations and team processes
Hands-On Design & Execution
- Website and product interface design
- Brand identity and visual systems
- Marketing design and campaign assets
Project-based engagements ranging from focused 2–4 week sprints to multi-month initiatives. I work remotely — integrating with your team or operating independently.
Based in the Twin Cities, working with teams everywhere.
Ideal for:
- Companies exploring new product opportunities
- Teams needing strategic design leadership on specific initiatives
- Organizations building or scaling design systems
- Startups and scale-ups needing hands-on design execution
Design Leader, Intuit (TurboTax Live): Led product innovation for TurboTax Live's client and expert-facing experiences — designing how millions of customers connect with tax professionals. Defined product vision, led customer research, and built design systems for a complex two-sided marketplace.
Earlier career: Digital design and strategy for American Standard, General Mills, Boston Scientific, and Twin Cities Public Television — including web and application design, online marketing campaigns, and brand identity systems.
Available for freelance and contract engagements now.
I'm Craig Moll, a product and design strategist
I help companies design their next generation of products and experiences — from early exploration through execution.
I specialize in turning ambiguity into clarity: defining what to build, validating it with customers, and creating the systems to scale it.
Product Innovation & Strategy
- Product vision and opportunity exploration
- UX concept development and prototyping
- Customer research and validation
- Strategic roadmap and feature definition
Design Systems & Scaling
- Enterprise-level design system development
- Component libraries and pattern documentation
- Design operations and team processes
Hands-On Design & Execution
- Website and product interface design
- Brand identity and visual systems
- Marketing design and campaign assets
Project-based engagements ranging from focused 2–4 week sprints to multi-month initiatives. I work remotely — integrating with your team or operating independently.
Based in the Twin Cities, working with teams everywhere.
Ideal for:
- Companies exploring new product opportunities
- Teams needing strategic design leadership on specific initiatives
- Organizations building or scaling design systems
- Startups and scale-ups needing hands-on design execution
Design Leader, Intuit (TurboTax Live): Led product innovation for TurboTax Live's client and expert-facing experiences — designing how millions of customers connect with tax professionals. Defined product vision, led customer research, and built design systems for a complex two-sided marketplace.
Earlier career: Digital design and strategy for American Standard, General Mills, Boston Scientific, and Twin Cities Public Television — including web and application design, online marketing campaigns, and brand identity systems.
Available for freelance and contract engagements now.