Let’s get on the same wavelength

About Signal Strength
Signal Strength transforms complex challenges into elegant digital experiences.

For over 20 years, we’ve partnered with industry leaders—American Standard, Boston Scientific, Target, Steelcase, and Twin Cities Public Television —to craft solutions that balance ambitious vision with smart execution. Our approach is lean and experimental: rapid prototyping, customer-first thinking, and design that solves real problems.

Whether you need to develop an idea from scratch or evolve an existing product, Signal Strength brings focused expertise without the agency overhead. Led by Craig Moll, Signal Strength is a focused, principal-level practice that flexes between strategy, design, and development to deliver authentically awesome work. Learn more about who we work with.

About Craig
I’m a Twin Cities-based designer and first-generation digital creator—I learned building websites in the early internet era, before frameworks, when everything was built from scratch.

I’ve spent my career as a growth catalyst for digital agencies, expanding capabilities, building teams, and streamlining how great work gets made. Most recently, I led design innovation at Intuit/TurboTax – here’s more about what I do.

My approach to design mirrors how I spend my free time: exploring. I love mapping, tracking, and wayfinding applications—tools that help people navigate complexity. I put this into practice on my adventure motorcycle (KTM Adventure 890R), plotting off-road routes across the country, hunting down the best local cafes in tiny towns, and chasing the never-ending pursuit of the perfect backroad.

That explorer’s mindset—finding the optimal path through unknown territory—is exactly how I approach design problems. Whether it’s a customer journey or a mountain pass, I’m looking for the route that’s both efficient and memorable.