Firefly Destinations website
Checkout Firefly Destinations, a prototyped business concept for a full service travel provider that offers corporate retreats and incentive trips centered around adventure, wellness, and exploration. Firefly’s immersive experiences are designed to inspire and deliver on their “Find Your Light” mantra.
I took this idea from vision to reality by creating a few essential business identity components. This included a website which worked as a primary touchpoint for the business. The website design featured bold visual styles with rich, full screen photo-vignettes. These composited scenes blended together vertically which allowed for some subtle, but delightful scrolling and animation effects.
You can find the firefly effect script here:
The other area of the business that I put some design behind was for the in-person aspects of the concept. For that, I created print assets including a welcome kit, itinerary sheets, and business cards. These branded pieces were all stamped with the Firefly logo, a warm glowing, bulb shaped bug that is tilted slightly to give it a little more movement.
The business cards were printed 4 color front and back with a spot metallic silver. I added a little nod to Firefly’s sense of adventure with varnished topographic lines set on top of the front, yellow-green gradient. Printing was done by Primo Print using one of their packages. It was relatively affordable, quick turn solution and everything came back looking great.